- AÑO: 2017
- AUTHORS: Amadeo Jensana Tanehashi, Guillermo Martínez-Taberner
The first report of Casa Asia on Asian tourism, entitled “Asian Tourism, Quality Tourism”, is structured around four chapters. The first analyzes the evolution of Asian tourism in recent years, the current situation and the main future prospects. In the second, the potential of Spain as a receiving market and the main limitations are analyzed. The third chapter explains the main tourism trends in the main Asian source markets: Japan, China, Korea, India and Southeast Asia. Finally, the last chapter addresses the key issues for attracting and adapting the offer to Asian tourism.
