Digital platform K-Lab, jointly promoted by Casa Asia and the GREGAL research group of the Autonomous University of Barcelona (UAB), was born with the purpose of contributing to generating a dynamic and rigorous space of information, specialized knowledge and analysis on relations between Spain and South Korea.
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La web page It is the main vehicle for channeling all information, and counts with the following contents:
Korean popular culture is trending and seducing the world
The rise of Korean popular culture in Spain has been notable in recent years, driven mainly by the K-pop phenomenon, which has won over thousands of Spanish fans, filling stadiums and topping the charts. This musical interest has opened the door to other facets of Korean culture, such as K-drama, with series that have become popular on different platforms, or films such as the Oscar-winning “Parasites” (2019), not to mention K-beauty, which has revolutionised the cosmetics industry in Spain.
On the other hand, Korean literature, or K-lit, has also found its place, with such renowned authors as Han Kang, winner of the Nobel Prize for Literature this year, gaining international recognition and prestige.
In parallel, Korean film festivals are organised in our country, such as the Korean Film Festival Barcelona and the Korean Film Festival Madrid, music festivals such as Music Bank Madrid, and public diplomacy events such as the Spain-Korea Forum, which in 2023 reached its fifteenth edition.
On a global level, Korean culture is seducing the world with its blend of tradition and modernity. The “Hallyu” or “Korean Wave” has made South Korea a cultural reference point, not only in Asia, but throughout the world.
