This master allows to acquire specialised postdegree professional and highly qualified theoretical-practical education focused on East Asian economy and business and it is addressed to graduates (it is required to have passed 90% of credits) of all sectors, specialities and nationalities, interested in completing their education acquiring required knowledge and tools for the internationalization of business in Asia.

It is divided into 2 parts: academic education and education through professional practice or carrying out a master final project. The direction of the Master in East Asian Culture and Business of UB is held by Àngels Pelegrín, Doctor in Economic and Business Science, and the teaching staff is made up of a wide range of specialists.