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Economy and Business > Ernesto Caccavale (Alibaba): “The Chinese market is a great opportunity but business people must start moving now”

Ernesto Caccavale (Alibaba): “The Chinese market is a great opportunity but business people must start moving now”

The Director of Business Development of Alibaba for Spain and Portugal, Ernesto Caccavale has encouraged Catalan business people to make the most of the great opportunity represented by e-commerce within the Chinese market but he has highlighted that "it is necessary to be quick because the train is here now and business people must move”.

Caccavale has affirmed this within the framework of the session on the boom of e-commerce in China held today at Casa Asia, addressed to professionals, companies and entrepreneurs with interest in getting to know first hand the system of online sales in the Asian giant.

The representative of the Chinese e-commerce group, Alibaba, has said that there are more than 450 million active consumers through the Chinese sales platform and that 80% of transactions are carried out by mobile phones.

For Caccavale there is a big difference between the current consumer to the consumer of 1990, which was when Alibaba was founded. “Now every Chinese person buys 4 or 5 times more than a European person by e-commerce”. A consumer, he added, who would like to emulate the Western model, because here we live better and for them it's a matter of status, which is why they are interested in buying international products.

With the purpose to clear any doubt before business people, Caccavale has said that “out of the 450 million current online consumers, 37% of them buy international products. And it consists of a tendency that increases and parallelly to the growth of the Chinese middle class that has purchase power, is urbanite and under 40”.

The Business Development Director of Alibaba has placed emphasis on the importance of including a Tmall, a B2C platform to sell in China and be in charge of logistics and post-sales, as well as issues related to marketing and advertising. They need to adapt to the way it works in China because Chinese consumers are very demanding according to Cavaccale.

Finally, Ernesto Caccavale has recommended business people to think about a long term profitability: “The Chinese market is difficult and a 2-3 year plan is necessary for success”.

The session has continued with practical interventions on the steps companies must make, existing tools and their use for online selling in the Asian country, given by specialists Luis Galán, CEO 2 Open China Ecommerce; Bing Jie Sun, China Ecommerce Expert and Miquel Cardona, Managing Director of Oriental Retail Ventures Limited. Previously, Amadeo Jensana has taken part, Economy and Business Director of Casa Asia and Jordi Torrent, Strategy Director of Port de Barcelona have opened the conference.


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