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Economy and Business > Seminar: "Seminar: Digital Success in China"

Seminar: "Seminar: Digital Success in China"

Seminario:

The purpose of this seminar is to equip Business Development, Marketing and Operations executives in the basic knowledge and tools to make informed decisions about entering into China and promoting themselves through digital channels in China.

With over 800 million internet users, China makes a truly unique digital market. That’s where new trends emerge, like the technological Alibaba or the new social network Tik Tok, which is taking Europe. But do you really now enough about China’s internet landscape, understand its trends and know any marketing strategy or service? Or maybe you are already present in China, but you feel like you haven’t promoted yourself enough yet?

In this practical seminar we will discuss all the major elements that conform the Internet in China in its current shape, we will talk about the online presence of the western companies and the strategies that help to take profit from this huge market. We will also mention a set of basic tools that can boost the online marketing efforts and get a basic understanding of the local search engines and social media channels.

This seminar will be held in English.

This seminar is addressed to companies or professionals that are already selling or that are planning to sell in China, either to directly address the remains that are presented or to help third parties to do so, as well as for companies that want to increase their visibility in the Chinese digital ecosystem.

A càrrec de:
Natalia Witczyk, International and Technical SEO Specialist. As SEO Manager at Novicell she puts her focus on the strategical and numerical approach in all the marketing activities. She is an active member of the SEO community by participating in conferences and organising tech-related communities. Her main interests are related to travelling and languages, and she combines them to follow the trends within the international marketing and search engines such as Google, Baidu and Yandex, and how to leverage them to obtain measurable business goals. With Google Analytics IQ and Inbound Certificate from Hubspot, Natalia is committed to continuous learning and knowledge-sharing within the SEO industry.

Programme:

CHINESE ECOSYSTEM

- How the internet works in China
- Internet Statistics (internet access by numbers, devices used, age & gender of the internauts...)
- The Biggest Online Players

INSIDE CHINA

Having website in China
- Domain strategy
- ICP License
- Language
- Site Speed Issues in China
- Web Analytics
- Solutions to Overcome the Tech Limitations

ROADMAP

- I am entering China
- Practical Tools
- New trends to know about

Date
2019/10/16 09:15 h
Timetable
Wednesday 16th of October, from 9.15am to 10.30am
Venue
Can Jaumandreu
Carrer Perú, 52
Barcelona
Ticket
Free admission with prior registration.
Organiser
Novicell and Casa Asia.

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