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Economy and Business > Course “Chinese Outbound Tourism: New challenges for European Tourism”

Course “Chinese Outbound Tourism: New challenges for European Tourism”

“Chinese Outbound Tourism: un nuevo reto para el sector turístico europeo”

The rapid growth of Chinese tourism could be a source of opportunities for European countries, especially for those economies highly based on the tourism sector. But an adaptation process regarding offer, services and attention to tourists is required.
Full capacity

The programme is addressed to the hotel and catering industry, tour operators, representatives of airlines, people in charge of tourism and cultural promotion of the public and private sectors and to all those economic actors interested in Asia as a tourist outbound market.

First session: Introduction
- Current Situation of Chinese Tourism as an Outbound Market
- Europe’s Destinations in Comparative Perspective
- New Chinese Tourist Profiles 
Second session: Key Aspects of Protocol in Attention to Chinese Tourists
- Key Issues facing Attention to Chinese Tourists 
- Cultural and Linguistic Considerations dealing with Chinese Tourists 
- Proper Manners and Protocol Attention for Chinese Tourists
Third session: Practical Cases
- Hospitality and Chinese Client Attention
- Restaurant Services  
- Shopping Services

Welcome words:
Amadeo Jensana, Economy and Business Director of Casa Asia
Chang Shiru, director of Confucius Institute of Barcelona

Dr. Kevin Latham, Professor at the School of Oriental and Africa Studies (University of London) and author of How the rise of Chinese Tourism will Change the Face of the European Travel Industry
Yuan Gao, Consultant and Chinese language teacher at EOI


The course is given in English and Spanish without simultaneous translation

2014/11/26 10:00 h
Wednesday, Novembre 26th 2014, at 10:00AM
Casa Asia Headquarters
Sant Pau's Modernist Venue
Sant Manuel Pavilion
C/ Sant Antoni Maria Claret, 167

Free admission with limited capacity. Registration is required: [email protected]
Casa Asia and Confucius Institute of Barcelona
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